We Create Experiential Campaigns Designed to Inspire, Educate & Entertain
We partner with brands, working alongside them to develop experiential strategies and impactful brand activations.
Our campaigns take messages directly to potential customers, putting products right into their hands and allowing them to see, taste, feel, hear and experience.
We specialise in product demonstrations, employee engagement programmes, retail sampling campaigns, visitor attractions, fully immersive experiences, and much much more. All are fully mobile and most are housed in our custom trucks and marketing trailers.
But successful campaigns are about more than creative ideas and eye-catching trucks.
Our logistics services ensure that everything comes together without a hitch! While our team of touring experts are passionate about being on the road and trained to anticipate every problem, while delivering the best experience for visitors.
So far we've taken our international roadshows into 14 European countries and we draw on over two decades of experience in logistics, haulage, shipping, and event staffing to make sure everything stays on track.
Case Study: Estee Lauder Foundation Tour
Estée Lauder Foundation Tour In Autumn 2024 we were asked to deliver the Estée Lauder Foundation tour across England, Scotland, and Wales. We worked with a fully customised exhibition trailer and collaborated closely with Estée Lauder and their partners to…
Read MoreCase Study: UK Power Networks “Toolkit Trailer”
UK Power Networks “Toolkit Trailer” During 2023 BMG worked with UK Power Networks to deliver the Toolkit Trailer Roadshow. Designed to educate their teams in the latest safety tools available, as well as introduce key frontline personnel to the latest Ring Main…
Read MoreCase Study: IBM Security
IBM Security Cyber Tactical Operations Centre IBM’s ’X-Force Command’ asked us to deliver their cybersecurity roadshow across the USA and Europe. Using a double-pod expandable trailer with an optional canopy, the tour started in New York in October 2018, before travelling to four more…
Read MoreCase Study: Compassion UK
Compassion UK “The Compassion Experience” Compassion is a leading charity, working in 25 developing countries to release children from poverty. We were tasked with creating an immersive experience that would offer visitors an insight into the lives of children who are…
Read MoreCase Study: NPTC Group of Colleges Choices Recruitment Roadshow
NPTC Group of Colleges Choices Recruitment Roadshow As the Wales based group of colleges looked to recruit for its 2024/25 academic year they decided to try a new strategy – roadshow marketing! As they serve communities across a wide area…
Read MoreCase Study: Bio-Rad Medical Devices Roadshow
Bio-Rad Medical Devices Roadshow This roadshow used a 10.5tonne truck to visit key hospital sites in the UK. Inside were two pieces of medical equipment each weighing up to half a tonne, which were safely installed and transported by our team. Once…
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